Ethnographic Research Project Essay Example | Topics and Well Written Essays - 2500 words

Ethnographic Research Project - Essay Example Different cultures are affecting the present market conditions and business process. People belonging from various cultures behave in certain ways in their day to day activities. The goods are produced and consumed according to their lifestyle and culture. The companies are also very aware of this. They manufacture and sell goods and services according to the tastes and preferences of its customers. By studying the culture of its targeted customers different brands have developed its brand image. Brand has a strong relation with the product which has unique characterises. It builds up a strong image of the product on the mind of the customer which portrays the status and taste of the customers. The social, personal and cultural identity of people defines the relationship between the production and consumptions. The development of new promotional culture helps to attract more customers. The brands are perceived in a different way for this new promotional culture. The topic of this research paper is ethnography. The main aim of this paper is assessing the role of consumption and cultural production in the present time of new economies. In the modern time the production of the company is highly dependent on the cultural tastes of the customers. The research paper describes the importance of brands and branding in this context. The objectives of this paper are to explain the contribution of design and aesthetics for the development of various promotional cultures by the companies. The research paper will also focus on the process by which consumption shapes our experiences, relationships by opening up different ethical questions. The assignment has also emphasised on the link between consumption and production which has affected many cultural industries. This research paper is done on the study of primary and secondary data. Primary Research is the most important part of this project. A detailed study of this people and their day to day