Strategic Evaluation Paper Essay Example | Topics and Well Written Essays - 750 words

Strategic Evaluation Paper - Essay Example It has stood out ahead of its competitors by designing outstanding products that has left its competitors outsmarted. Having being pioneered by their leader late Steve Jobs Apple has stamped its authority in the technology world. Having all this it is important to understand that Apple has to formulate other different strategies for it to survive and outshine the rest of its competitors and also to try and embrace change as this time very few companies are surviving these days. Apple needs to focus more on innovation. For example during the latest launch Apple focused on Apple pay a new way that its customer can pay for services. Value addition may be very important for its customers as this promises its customers a different variety of service. With the world becoming integrated Apple pay will help the company in cementing its position. It is therefore important that innovations stand out (Jorgeson, 2012). Apple also needs to focus on cost effectiveness of its products. It has been associated with high prices of its product and for the multinational having to understand even though countries are recover from recession spending more money is not a friendly decision to take so it is thus important that Apple tries to find way in which it can minimize the cost without affecting the quality of the product. The fact that its products are unique, and multinational it is important to note, that in as much as Apple wants to be the market leader very few people from Asia and Africa can afford its products. Also the foreign currency fluctuations can be a great threat for its product and it is important to factor and use a stable currency so as to protect its financial implications (Kevin, 2011). Apple also a face a challenge in protecting is brand with many competitors trying to copy so as cash in on sales. Having long battle with other leaders such as Samsung will be a key factor how to go